Aug 12, 2016 Growing the Business: Dharma Yoga Wheel Shan Lian. Shan is the Marketing Manager at Shippo, an API and dashboard that helps eCommerce businesses create, track, and manage shipments all from one location.
- Ready to ship in 1 business day. Ready to ship in 1–3 business days. Long 216 6X5mm Red Sandalwood Dharma Wheel Buddhist Yoga Meditation Prayer Beads Mala.
- Jun 10, 2016 At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they’d.
This story appears in the June 2016 issue of Start Up. Subscribe »
During summer 2014, New York City yoga studio owners Raquel Vamos and Dov Vargas created a rudimentary website for $35 to sell a plastic wheel they invented to help with deep back stretches. At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they’d raked in $1.3 million and garnered Instagram raves from popstress Britney Spears and a number of NFL players.
But the couple knew this was hardly cause to rest on their laurels. They understood that one product does not make a thriving company. So Vamos quit her full-time nursing job and threw herself into the business. The team then hired a seasoned marketer to help keep the company in the spotlight, and got to work creating various yoga wheel upgrades and spin-offs, including an international yoga-teacher-training program based on their invention.
“You can’t get too stale with the business,” Vamos says. “You’ve got to constantly keep creating.” In fact, she says, the best time to research how to improve a product, create accessories for it and otherwise expand your business is the moment you launch it. Vamos hopes that mindset keeps the company moving forward, with the potential to bring in $1.7 million by the end of this year.
Read more success stories about turning a hobby into a paying job here.
Do you often wake up with a stiff back which also leads to reduced mobility and discomfort throughout the day? A ligament or muscle strain in the lower back can be a cause of such uneasiness, and if not treated on time, can even lead to a prolonged back issue. However, if the stiffness is due to bad posture it can be eased with some basic yoga stretches. And if you want to add some such stretches to your fitness routine, you can use a yoga wheel like actor Bipasha Basu, who gave us a glimpse of her workout recently.
Take a look.
A post shared by bipashabasusinghgrover (@bipashabasu) on
Here’s what Basu said: “Dharma yoga wheel to my rescue today! Stiff back needs some love.”
Here’s how the yoga wheel is beneficial
A yoga prop, it is known to help ace a variety of stretches and poses that can improve and build the body’s flexibility in the long-term. Apart from relieving a stiff back, a yoga wheel also helps improve posture, brings in versatility, and builds core strength. Additionally, the wheel can be used for back bending and stretching shoulders, spine, chest, and neck.
Due to its shape, a yoga wheel is also said to be extremely useful in preventing injury and avoiding overstretching. It was named as 2018’s ‘hottest workout prop’ as many yoga practisioners embraced the prop in their workout routines.
Growing The Business: Dharma Yoga Wheel Shark Tank
ALSO READ | Check out Preity Zinta’s routine to cure lower back pain
Yoga Wheel
How does it work?
The wheel is said to have been conceptalised by Sri Dharma Mittra, one of the masters of modern yoga, and the idea was further developed by his son Dov Vargas and turned into the revolutionary yoga accessory – the Dharma yoga wheel.
When the wheel is gently rolled down the spine, it massages the shoulder blades relieving any stiffness in the shoulders, back, and neck caused by continuous sitting or standing. Similar in use to a foam roller, a yoga wheel helps speed up the body’s blood flow and relieves sore muscles which help speed up the recovery process.
In fact, when compared to a foam roller, a yoga wheel helps provide a full-body warm-up before a workout as well as relieve sore muscles after a workout.
ALSO READ | How yoga helps relieve Shilpa Shetty’s lower back issues caused by picking up baby
Contraindications
It is advisable to start slow and gradually move to difficult poses. Since the yoga wheel can be experimented with, it is best to practise under the strict guidance of a trainer since everyone’s body is different.
Balance is the key to use the wheel, therefore, exercise caution with tricky poses and inversions.
For more lifestyle news, follow us: Twitter: lifestyle_ie | Facebook: IE Lifestyle | Instagram: ie_lifestyle